The Broadway League has announced that Lauren Reid, Chief Operating Officer of the John Gore Organization, was recently voted Chair Elect of the Board of the Broadway League. Reid will take over the role from Thomas Schumacher, President and Producer of Disney Theatrical Productions, following the completion of Schumacher’s full three-year term at the end of 2020.
Reid previously served as the Broadway League’s Road Vice-Chair, representing more than 200 venues across the country and presenting touring productions of Broadway shows in 191 cities in the United States. In her capacity as the Vice-Chair of the Road, Reid steered the League’s Governance Committee from 2016-2018 along with Chair Thomas Schumacher. During her tenure as Co-Chair of the Intra-Industry Committee from 2016-19, Reid was instrumental in bringing conversations and initiatives about security to the forefront which led to the conception of the Road Security, Communications, and Operations Guide plus the creation of the Road Security Forum. She also advocated for the creation of the Rising Stars professional development program which identifies and mentors the next generation of theater industry leaders, providing them with a full curriculum of sessions taught by producers, presenters, general managers and League members. Reid continues to serve on these committees as well as the Membership, Finance and Biennial Planning committees.
“Lauren has been an active member of the Broadway League for many years helping to guide the industry to consecutive record-breaking seasons. Her extensive experience as a road presenter, producer and marketer along with her love for Broadway give her a deep understanding of what audiences are looking for across the country and what’s next for live theater,” said Charlotte St. Martin, President of the Broadway League. “It’s no wonder that she has earned the respect and admiration of her peers and is the right person at the right time to lead the industry.”
In the 2018-2019 season, Broadway attendance reached a record high of 14.8 million admissions, topping the attendance of the ten professional New York and New Jersey sports teams combined. The 2018-2019 season saw record breaking attendance on the road with 18.5 million admissions for touring Broadway shows. Every year, Broadway contributes over $12 billion to the New York City economy and supports over 87,000 full-time equivalent jobs. Touring Broadway has contributed $3.8 billion to local markets across the United States.
To date, 28 new productions have opened in the 2019-2020 season. These productions join 17 long-running shows currently playing. In the spring, 21 more shows are currently scheduled to open. Additionally, 29 Broadway shows are touring to the 191 cities that present Broadway on the Road.